Technology provides the system infrastructure for CRM, ROI projections and metrics provide the means of tracking, yet it is the relatively low cost human-oriented steps that create and sustain the value of CRM. As straightforward as that may sound only 15% of companies successfully implement CRM today. Even so CRM holds great promise and it is therefore imperative that it’s done correctly. The easiest and lowest cost way of doing this is by focusing on the key steps of process change, organizational alignment and change management. This alone will improve significantly the likelihood of success.

Windsor Consulting has the domain expertise, process knowledge, methodology, tools and talent that, when working alongside a client’s management team, helps deliver CRM success.